Executive Thought Leadership
Position your executives as industry experts and trusted voices. I work alongside teams to develop thought leadership strategies that elevate executive visibility through articles, speaking opportunities, media interviews, and strategic content that drives conversation and builds credibility in your market.
New CEO: Platform Development
Challenge: Establish Molly Matthews as a thought leader and definitive voice in both the church tech space, and as a woman CEO in a predominantly male-led industry. As a fast-follow to the founders exiting the business, and an interim CEO, Molly was also challenged with re-establishing the Company story in a way that felt authentic and natural to her.
Approach: Through targeted speaking engagements at church conferences and tech/SaaS events, published content addressing digital giving and faith-based technology adoption, and mentorship visibility in women-in-leadership forums, I partnered with a PR agency to amplify her unique perspective. She aimed to help church leaders make better technology decisions while also inspiring and equipping the next generation of women leaders in tech. This positioning created meaningful impact for both communities while establishing Molly as an influential voice for board opportunities, advisory roles, and strategic partnerships in faith-tech and beyond.
Examples:
Entrepreneur: Four Ways to Improve Company Culture in a Year
Entrepreneur: More Than 90% of Startups Don't Make It. This CEO Reveals What It Takes to Not Only Survive — But Thrive
Entrepreneur: How SaaS is Bringing Legacy Industries into the Digital Age
Entrepreneur: Are you a lost leader? 4 ways to get back on track and lead with conviction
Authority Magazine: Molly Matthews of Pushpay On How To Leverage Data To Take Your Company To The Next Level
She Leads Church: Data Informed Discipleship in a Digital Era
BizWomen: How to Manage Your Career Like a Startup
Blog: Thoughts from Molly Matthews on Leading with Authenticity
Award: Ernst & Young Entrepreneur of the Year Finalist (2024)
Speakership: Fintech Meetup Panel (Women in Fintech topic)
Establish Market Leadership in AI & Innovation
Challenge: Establishing leadership for AI innovation in a rapidly changing environment, and an increasingly competitive market, welcomed unique challenges particularly in the faith market. Messaging, timing and authenticity mattered.
Approach: Establish Pushpay as the trusted voice on ethical, human-centered AI for ministry through a full-funnel strategy: strategic press releases pairing AI philosophy with product innovations, executive content articulating a people-first approach, and educational resources helping church leaders navigate AI thoughtfully. This has helped position Pushpay and its leaders as a values-driven ministry partner, not just another AI provider. While this was a cross-functional team effort, here are ways I personally contributed to making the full-funnel campaign land:
Press release: Pushpay Announces its Approach to Artificial Intelligence and Unveils AI-Fueled Product Enhancements at its Customer Connect Event
Press release: Pushpay Launches New AI Solutions, Turning Ministry Moments into Meaningful Action for the Church
Press release: Pushpay and 9 Embers Launch Agent 9, an AI-Powered Assistant for Ministry Teams
Live product demo event with CEO and CPO
Blog: Pushpay’s Most Innovative Launch Yet: AI for the Journey
Blog: Why AI Ethics Matter in Ministry and Why I Take it Personally
Podcast interview: Kenny Wyatt’s Vision for People-First AI
Church Executive byline: Who do you need to Connect with?